Kuwait's Leading Menswear Since 1985


Serb Fashion began operation in a small menswear store in Salmiya, Kuwait in 1985. From that time onwards, the company's vision was to become the leading menswear provider in the country offering top service, advice, craftsmanship, and individualization in clothing and accessories for men. More than 40 European luxury and premium menswear brands passed through Serb Fashion's doors at one time or another. Today, the company has positioned itself to focus and expand its portfolio of brands focusing on the premium menswear sector.

Serb Fashion currently operates franchise stores for Hugo Boss as well as multi brand stores under the name of Concorde carrying a variety of premium menswear brands. The company also develops its own private label brand using its long experience and know how accumulated throughout the years. With decades long experience in service and product, Serb Fashion strives to make men feel good in their personal and professional lives.

Our Vision

To be the market leaders in the premium menswear and accessories sector in Kuwait.

Our Mission

To offer a lifestyle experience in highly innovative store concepts, multi-brand and franchise, that include a wide range of products, private and international, coupled with a high standard of service in the premium menswear sector.

Our Promise

To be the best at what we do.

Our Impact

To implement eco-friendly policies and prioritize partnerships with suppliers focused on improving sustainability measures that will reduce the negative impact on our beloved planet.